PUT YOUR TRUST IN THE FARMER, NOT IN THE LABEL.
Certification to obtain those labels is expensive, a smoke screen for the corporate exploiters.
We can trade coffee as a hollow commodity (70% is traded in this way): the C-Market. A consolidated industry that is largely built on fear: fear of competition, fear of market fluctuations, and fear that if a company doesn’t grow fast enough, it will be swallowed by a larger competitor. This fear fuels monopolies, drives prices down for farmers, and leaves little room for innovation or regeneration.
By building direct, transparent relationships between growers and roasters. Farmers are not just suppliers; they are partners. Prices are set based on real needs, not dictated by a faceless market. A decentralized coffee trade, where small businesses and individuals thrive by working together rather than competing against each other. Transparency becomes the norm, not the exception.
Many coffee growers worldwide do everything they can to grow amazing coffees. They respect nature, care for their employees and take pride in their hard work.
All they often lack is someone in the West who showcases their work and brings their coffees to the attention of specialty roasters.
Our work is successful when the relationship between grower and roaster takes off from there. It's gratifying to see people who come from such different cultures speak the same language and cooperate towards the same goal: to get the most out of the coffee bean.
