At first glance, this cup feels safe. Familiar.
It’s got the right labels. Maybe even a stamp that says “Fair” or “Ethically Sourced.”
But behind the label is a system built to protect everything—except the farmer.

This is coffee built on Fear Trade.

Fear of market fluctuations.
Fear of transparency.
Fear of change.

So what happens?

• Prices are set by a global market—the C-price—detached from the people who grow the coffee.

• Farmers have no control, and no voice. They don’t know who drinks their coffee, and the drinker never hears their name.

• Middlemen layer the supply chain, making profit from keeping information hidden.

• Sustainability is branding, not action. Reports are vague, targets unclear, and most claims are impossible to verify.

The system is efficient—yes.
But at what cost?

This coffee was designed to not ask questions.
To look good.
To feel good.
While keeping the power exactly where it’s always been.

This is the cup that keeps the old world going.